Dutch kickstart company Monkeylectric has produced the most eye-catching and awe-inducing bike accessory I’ve ever seen. Most bike lights focus on making sure the rider is seen, but these also make sure you’re flagged down and followed by a cheering mob (in a good, fun way off course).

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The Monkey Light Pro creates stunning images and animations within a bicycle wheel.  It’s also highly customizable. Download images and animations to the Monkey Light Pro and you can display them while you ride.

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